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Acer renews Blue Jays sponsorship
Mississauga-based computer company Acer Canada has renewed its sponsorship agreement with the Toronto Blue Jays baseball team for a second year. The company will be the team's exclusive laptop and tablet sponsor. Acer will conduct a series of marketing programs, stadium promotions and social media activities during 2015 in support of these products. Acer will also receive brand exposure in Rogers Centre, including a double outfield wall display, digital signage and in-game elements. In addition, Acer will be the lead technology sponsor for the Sportsnet Charity Broadcast Auction in support of the Jays Care Foundation. Acer will also participate in the foundation's Home Run Scholars program.
"This partnership is the perfect fit between Canada's leading provider of notebooks and Canada's only Major League Baseball team, as well as one of the country's most beloved sports franchises," said Terry Tomecek, general manager of Acer Canada. "For the 2015 season, we will retain all of the successful elements of last year's partnership and add some exciting new elements and increased involvement in Jays Care Foundation. This alliance is an outstanding way to connect with and engage with baseball fans."