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Globe readies redesign of Report on Business
The Globe and Mail will introduce a redesign of its Report on Business section on May 7. The changes to the print edition will include native advertising and the placement of advertising next to brand-relevant content. According to the newspaper, the section will also incorporate more investigative reporting, more in-depth reporting of various business sectors, more comment and analysis, and advice on wealth management. Visually, the section will make use of more charts, graphs and infographics. Digital changes to the section will include new tablet and smartphone applications, as well as an application for the Apple Watch.
"For many years, as the leader in business journalism, The Globe's Report on Business section has been considered required reading among Canada’s business community, and we make it our business to re-earn that status every day, not only in the news and analysis we provide, but in how we provide it," said Phillip Crawley, publisher and CEO of The Globe and Mail. "Knowing that our business audience is among the most loyal in the country and their media consumption habits continue to evolve, we aim to reward this loyalty with the best Report on Business yet, across all platforms."
The redesign will be promoted with a marketing campaign developed by Naked Creative and Gaggi Media, as well as with public relations from Environics Communications.