Iceland begins tourism social media campaign
Reykjavik-based tourism organization Promote Iceland has begun a social media campaign intended to promote year-round travel to the country. The campaign, called "Ask Guðmundur," encourages international consumers to submit questions about the country via Twitter or Facebook. The questions will be answered in YouTube videos by a group of seven volunteers, all named Guðmundur or Guðmunda. According to the organization, these are two of the most common male and female names in Iceland. Each volunteer is an expert on a region of the country. The campaign will run until the fall.
"So many people have questions about our wonderful country, so why ask a computer when you can ask Guðmundur?" said Inga Hlín Pálsdóttir, director of tourism and creative industries at Promote Iceland. "We're hoping that the world will embrace this new, personal service and will share their questions with our human search engine. We like to offer a personal approach in all we do and this service offers just that. Each of our seven Guðmundurs is a specialist in their region and are excited about answering the world's questions about Iceland in a human way. Iceland is a small country with a wealth of secrets and now Ask Guðmundur will help us share them with the world."