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Whisk.com expands into Quebec
UK-based Whisk.com has expanded its operations into Quebec. The online shopping list company has introduced an integration with French-language food website Allrecipes Quebec, located at <http://www.allrecipes.qc.ca>. Visitors to the site can convert any of the 16,000 recipes on the site into a digital shopping list that can then be stored and viewed on a mobile device. To accompany the launch, the company has also released a localized version of its mobile application.
The initiative also includes the use of the company's WhiskAds shopper marketing and advertising service, which food companies can use to promote their brands to shoppers with product placement within recipes. Whisk also plans to collaborate with Quebec online retailers to allow consumers to send recipe ingredients directly to online shopping carts.
"The launch of Whisk in Canada is a real milestone in our journey and marks our continued international expansion," said Nick Holzherr, CEO of Whisk. "With the relevant advertising technology capabilities of WhiskAds, we are excited to bring new shopper marketing opportunities to the world's leading food brands. In the coming months, we will continue to extend our partnerships to enable shoppers to turn their shopping lists into online grocery carts and get their groceries delivered to their door."
Advertising sales representation for Allrecipes Quebec is handled by Olive Media. The property attracts approximately 500,000 unique visitors per month.