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Engineers Without Borders Canada retains NKPR
Engineers Without Borders Canada has hired NKPR of Toronto as its public relations agency. NKPR will work to promote the organization's youth-oriented political action campaign, "Politics Aside." The program asks young voters to encourage federal political candidates to support increased Canadian international aid with the goal of reducing worldwide poverty. The program operates primarily online.
"We selected NKPR as our agency partner because of their ability to engage young Canadians in the critical issues that will shape our collective future," said Boris Martin, CEO of Engineers Without Borders Canada. "NKPR's expertise will amplify our efforts to connect our community to their political leaders, with the aim of making a positive impact in how Canada addresses global poverty."
Engineers Without Borders Canada is an organization comprising approximately 50,000 professional engineers, students, staff and supporters in Canada and Africa, working to reduce poverty.