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Jaguar Land Rover Canada hires The Mint Agency
Automaker Jaguar Land Rover Canada has retained The Mint Agency of Toronto as its public relations agency of record. This is the first time the company has hired a PR agency of record. It has previously made use of an in-house communications staff for public and media relations. The assignment includes lifestyle and automotive public relations for the Jaguar and Land Rover brands in Canada, as well as corporate communications related to the company's work with the Canadian Cancer Society. Mint has previously worked for Jaguar Land Rover on a project basis.
"When we felt the need for an additional perspective in our communications, The Mint Agency provided us with an effective campaign and the help we required with our CSR program," said Barbara Barrett, national communications and public affairs director at Jaguar Land Rover Canada. "It is their hard work and dedication to results for our brand that earned them the title of the first and only Jaguar Land Rover Canada agency of record in the past fifteen years."