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Enercare signs sponsorship deal with Exhibition Place
Energy services company Enercare has signed a sponsorship agreement with Exhibition Place in Toronto. The agreement includes the naming rights to the Direct Energy Centre convention venue, which will be renamed the Enercare Centre. Direct Energy rebranded itself as Enercare earlier this year. The agreement, which will last until 2026, was negotiated by Wakeham & Associates Marketing of Toronto. Exhibition Place is owned by the City of Toronto.
"We are pleased to become the naming rights partner for Enercare Centre at Exhibition Place," said John Macdonald, CEO of Enercare. "The opportunity is unique and offers some highly compelling benefits that will enhance our business. We look forward to working with the team at Exhibition Place as we move to the next stage of activating the sponsorship relationship."