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Toronto Star debuts new tablet application
The Toronto Star has released a new mobile application called Star Touch, designed for tablets. The free application delivers daily local, world, sports, business and entertainment news in an interactive format. The stories incorporate touch-activated photo galleries, maps, videos, audio clips, fact boxes and other additions. The application also includes interactive advertisements and sponsored content. The application is based on the La Presse+ application released by La Presse of Montreal in 2013. It is available now for Apple devices. An Android version will be released later this fall.
"We're excited about the launch of Star Touch," said John Cruickshank, publisher of the Toronto Star and president of Star Media Group. "We've dramatically changed storytelling, combining the award-winning journalism of the Star with a sense of fun and entertainment. Star Touch gives us the greatest opportunity in generations to showcase stories and advertising in interactive ways that appeal to broad, highly-engaged young audiences."