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Iris begins blogger campaign

Vancouver-based eye care company Iris The Visual Group has begun an online promotion aimed primarily at millennial-aged consumers. The company has signed endorsement agreements with three fashion blogs: MH by Monika Hibbs, Partyskirts and Crazy Style Love. The blogger personalities will participate in a series of online and offline activities through the fall on the subject of eyewear fashion. They will also attend a number of Iris events and promote the importance of regular eye exams.

"The ambassadors will humanize the Iris brand through their fun and vibrant personalities and potentially draw in new customers, previously unaware of what Iris had to offer," said Melanie Hajjar, director of marketing at Iris. "Iris is thrilled to work with Lauren, Mariel, Jenny and Monika. They are true influencers whose engaged followers look to them for fashion, lifestyle and health inspiration."

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