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Samsung readies retail promotion in Toronto

Samsung Electronics Canada will open a temporary promotional and retail installation tomorrow in Toronto. The installation, called the Samsung Galaxy Studio, will be operated at the CF Sherway Gardens shopping mall until Nov. 8. It will promote products from the company including the Galaxy S6 Edge+ and Galaxy Note5 smartphones, as well as the Gear S2 smartwatch and Gear VR virtual reality headset. This is the first time this initiative has been conducted in Canada. Similar efforts have previously been undertaken in London, Seoul, Singapore and New York.

"The Samsung Global Galaxy Studio has been a hit with consumers in other major cities, and we are extremely excited to be bringing the experience and brand to life in Toronto," said Mark Childs, chief brand officer at Samsung Electronics Canada. "The interactive studio will get Canadians closer to immersive mobile experiences through Samsung's innovative technologies."

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