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Pattison Onestop signs content agreement with CBC
Toronto-based out-of-home media company Pattison Onestop has signed an agreement with CBC/Radio-Canada to display news content from the broadcaster on its inventory of digital displays in office buildings. CBC news items will be displayed on the screens along with existing time, weather, traffic and financial information. The agreement also includes Pattison's displays in the Edmonton transit system and its residential displays.
"Partnering with Canada's leading national public radio and television broadcaster is another exciting milestone for our company and ensures the highest level of coverage on our digital networks," said Cam Milne, vice-president and general manger of Pattison Onestop. "We're excited to partner with the CBC/Radio-Canada and provide Canadians with real-time breaking news and issues that matter. Being able to offer local content 24 hours a day, seven days a week on our digital networks enhances our customer's experience with our products."