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Bell Media signs agreement with Ipsos Canada
Bell Media has signed an agreement with Ipsos Canada to make use of its TouchPoints media consumption research service. The service offers an analysis of cross-platform consumer usage of media channels. The survey makes use of a seven-day electronic diary in which respondents record activities and media consumption in half-hour time periods, as well as an online questionnaire about lifestyle and media habits and the capture of digital device usage.
"TouchPoints Canada will bring us one step closer to really understanding a consumer's journey from brand awareness to consumption," said Mark Finney, vice-president of strategic sales at Bell Media. "More than any other media company, we have the widest range of leading properties that reach every target audience across multiple platforms. Having a better insight to our audiences' usage across platforms will allow us to make better media recommendations and will help our clients plan better, more efficient campaigns."