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Santoro retains NKPR

YouTube personality Matthew Santoro has retained NKPR of Toronto as his public relations agency of record. The assignment includes brand development, public appearances, media relations and other publicity activities. Santoro creates videos primarily featuring top-ten lists and "Amazing Facts." He has approximately five million YouTube subscribers.

"As our industry involves and shifts heavily into the digital space, the stars are rising for YouTube personalities like Matthew Santoro," said Natasha Koifman, president of NKPR. "We are excited to be working with Matthew, who has authentically been able to foster meaningful engagement and connections with his growing subscriber base, and look forward to further developing his profile and expertise in both the traditional and digital spaces."

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