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Holt Renfrew breaks spring campaign
Toronto-based retail chain Holt Renfrew has begun a new advertising campaign called "Spring. All together at Holts." The effort is intended to represent the experience of shopping at Holt Renfrew, as well as to illustrate the range of styles of apparel sold there. The print and digital creative features 18 customers displaying their individual styles. These include basketball player Cory Joseph, musician Calvin Love, writer Shinan Govani, Munk Debates chair Rudyard Griffiths, fashion stylist Cary Tauben, philanthropist Manjy Sidoo and social media contest winners Tina Dhillon and Kent Hadi. The national campaign also includes in-store materials, a special issue of the chain's in-house magazine, online content at HoltRenfrew.com, a special event and social media activities. It will run until April 19.
"Since 1837, Holt Renfrew has been devoted to being Canada's destination for elevated style, fine craftsmanship and innovative experiences," said Alison Simpson, senior vice-president of marketing and customer experience at Holt Renfrew. "All together at Holts is about celebrating relationships, and relationships have always been at the very core of our business. We're thrilled to once again turn the lens on our community and celebrate this group of inspiring ambassadors of Canadian style."