Johnson & Johnson conducts Motrin online campaign
Johnson & Johnson is conducting an online promotion for its Motrin brand of pain reliever using the tagline, "Make it Happen." The campaign is aimed primarily at woman and features television personality Maripier Morin of the W Network show Hockey Wives. Morin will appear in four online videos in English and French that will run on her YouTube channel Pardon my French. In each video she will offer advice on achieving "success through positivity and productivity." The videos were produced by Kin Community and Bristow Global Media. The campaign also includes a television sponsorship of Hockey Wives on W Network and Series+. The campaign was developed by J3/UM, in association with Corus Entertainment and Kin Community. Social media promotion will be managed by The Tite Group.
"We're thrilled to partner with Maripier Morin," said Natacha Leduc, brand manager for Motrin at Johnson & Johnson. "Her unstoppable determination and energy is a true embodiment of the Motrin 'Make it Happen' philosophy."