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Loto-Quebec retains Sid Lee

Loto-Québec has renewed its contract with Montreal-based Sid Lee for an additional four years. Sid Lee retained the account in a call for bids involving an unknown number of Quebec-based agencies. The assignment includes marketing communications for all aspects of the government corporation's operations, including lotteries, casinos, game rooms, bingo, Kinzo, sponsorship activities, responsible gambling initiatives and other projects.

"As Loto-Québec's agency of record for the past 13 years, we were dedicated to keeping this mandate," said François Lacoursiere, executive vice-president at Sid Lee. "We knew Loto-Québec had higher expectations that ever and this win demonstrates the strength of the creative and strategic solutions presented by our team."

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