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Argedia Group introduces Ad Cost Checker in Canada
The Toronto-based Argedia Group, a marketing management and agency search consulting firm, has introduced a new service called the Ad Cost Checker. The service is intended to provide a way for marketers, procurement personnel and agencies to compare advertising agency rates and costs. It takes the form of an advertising cost calculator that allows users to statistically approximately hourly rates and fees for creative, media, digital, design and advertising production. The estimates are drawn from a database of rates and costs collected from a range of agencies and advertisers across various categories and budget sizes.
"In a world where everyone expects greater transparency across all aspects of marketing costs, the timing couldn't be better," said Stephan Argent, president of the Argedia Group. "The system is highly cost effective and it can take less than ten minutes for users to benchmark agency rates and get a report."
The system, developed by TrinityP3 of Sydney, is already in use in Australia, Asia, Europe and the United States.