Pride Toronto begins out-of-home campaign
Not-for-profit organization Pride Toronto has begun an out-of-home advertising campaign promoting its Pride Month initiative. Developed by Cieslok Media of Toronto, the campaign consists of digital billboard advertising in Toronto, Montreal and Vancouver. The creative encourages consumers to celebrate the history and diversity of the LGBT community during the month of June, culminating with Pride events from June 24 to July 3.
"We're delighted by Cieslok Media's support for Pride's celebration of the strength and beauty of our diverse community," said Mathieu Chantelois, executive director of Pride Toronto. "Their premium digital billboards will help expand our reach and enhance and broaden public engagement with the festival."