Adidas opens soccer viewing lounge in Toronto
Athletic footwear company Adidas Canada has begun a soccer-themed promotion in Toronto. The company has established a temporary branded viewing lounge and retail store called The Base in association with soccer specialty store In2Sports. From June 4 to July 31, consumers will be able to watch Euro 2016 and Copa100 games on a 16-by-9-foot screen. The 2,200 square-foot space includes stadium-style seating for 40 people. The retail store will carry a range of Adidas products including Mercury Pack soccer boots.