Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Warning: getimagesize( [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 160

Wrangler signs endorsement deal with Carey Price

Apparel company Wrangler Canada has signed an endorsement agreement with professional hockey player Carey Price of the Montreal Canadiens. He will appear in a series of promotional activities for the brand, including a marketing campaign comprising print and radio advertising, in-store signage, social media activities and online materials. Wrangler is a division of VF Corporation.

"When it comes to representing Wrangler and the brand's values, Carey is the perfect fit," said Jason Moorehead, vice-president of Wrangler Canada. "He's a down-to-earth, hard-working guy who is also generous with his time and money through various charities. He's also an incredible hockey player who enjoys all aspects of the outdoors and lives the lifestyle that our brand represents. He's an all-around great guy and we're proud to have him."

« Back Next »

Related stories Comments