Penske Media signs representation deal with ClearPier
Penske Media of New York has signed an online advertising sales representation agreement with ClearPier of Toronto. The exclusive deal encompasses digital advertising in Canada for properties including Variety, WWD, Indiewire, Deadline, BGR, HollywoodLife and TVLine, among others. According to the company, these websites attract approximately 147 million visitors per month.
"PMC's portfolio of websites has been growing rapidly and we view Canada as a key market for our brands and readers," said Brian Levine, senior director of monetization at Penske Media. "We are excited to work with ClearPier, given their comprehensive capabilities across standard IAB inventory, programmatic open exchange, PMP, custom units, user data and more."