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MediaCom debuts sports division

MediaCom Canada of Toronto has launched a new division called MediaCom Sport. The unit will specialize in sports-related sponsorships, as well as related marketing efforts, media rights negotiations and event management. Early clients of the division include Dairy Queen, Bayer, Audi Canada, Wrigley Canada and Husqvarna. MediaCom Sport will operate in Montreal, Toronto and Vancouver.

"Our sport division is perfectly positioned to assist and support clients in any aspect of their marketing plan that uses sports marketing as an important part of the communications platform," said Chris Collie, head of MediaCom Sport. "As an agency, this added and fully integrated service provides us with an important competitive advantage in delivering global best practices to all our clients."

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