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Traffik adds three

Traffik of Toronto has recently added three new staff members. Angela Harvey has joined the agency as head of planning. She previously operated her own consulting firm called Lulu Ampersand Brand Strategy. Prior to that, she was a strategic planning director at JWT Toronto and a senior strategic consultant at Bay Charles Consulting. Harvey was also director of account planning at TBWA Vancouver and an account planner at TBWA Chiat Day Toronto.

Kris Matheson has been appointed director of shopper innovation. He previously held a series of sales and marketing positions at Ferrari. Matheson was also leader of innovation and creativity at Olson Canada.

Greg Plata has been hired as director of content creation. He was most recently team lead for sponsorship and experiential marketing at WestJet. Prior to that, he held a strategy position at TrojanOne. He was also coordinator of sport, culture and major events at Tourism Calgary.

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