Sony Pictures begins Ghostbusters promotion in Toronto
Sony Pictures Home Entertainment Canada has begun a promotion in Toronto in support of the Blu-ray and Ultra HD release of the film Ghostbusters. The two-week promotion involves a replica of the Ecto 1 vehicle from the movie driving the streets of the city. At a launch event today, promotional workers will answer Ghostbusters questions and offer advice on creating Ghostbusters Halloween costumes. The promotional also includes social media activities.