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Upper Canada Mall hires Union

Upper Canada Mall of Newmarket, ON has retained Union of Toronto as its advertising agency of record. The assignment includes the development of new branding for the mall, as well as customer programs and digital work. This branding will begin rolling-out early next year. Union won the account in a request-for-proposals process involving four agencies. Upper Canada Mall is owned by Oxford Properties.

"We were impressed by their strategic positioning to help us sustain growth over time," said Jennifer Kleinberg, marketing director at Upper Canada Mall. "We felt their approach would not only attract new customers, but engage our current customers while differentiating us from the competition."

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