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Bullfrog Insurance hires Bob's Your Uncle

Mississauga-based online insurance company Bullfrog Insurance has retained Bob's Your Uncle of Toronto has its agency of record. The firm will work to establish the Bullfrog brand and support its expansion nationally and internationally. The agency won the account in a competitive review. It's first work for the client is currently rolling-out in the Ontario cities of London and Hamilton. A larger national initiative is also planned for the future, according to the company.

"Bob's Your Uncle felt like a natural fit for us," said Bullfrog Insurance CEO Sam Natur. "They not only got our business and our goals, but also recognize the disruptive nature of Bullfrog. We share a competitive underdog culture that I'm sure will help us grow into the future. The work they have shown us is forward-thinking and we think category breaking."

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