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Secret Location debuts VR distribution system

Toronto-based virtual reality agency Secret Location has introduced a new VR content distribution system called VUSR. The system is intended to allow clients to manage their content for virtual reality headsets and mobile devices, including distribution and monetization. It is also intended to obviate the issues of market fragmentation and lack of standards among virtual reality devices. The first application to use the system is a new VR application from The New York Times, developed in association with Mach1.

"We're here to accelerate the storytelling experience, supporting publishers to create unparalleled virtual reality experiences," said Secret Location executive producer James Milward. "Secret Location's VUSR enables creators to distribute videos ready for release to end user apps across all relevant platforms. With VUSR content creators can efficiently embrace new VR formats, such as Daydream, distributing content across innovative technology platforms that aim to service the evolving entertainment landscape."

Secret Location is a subsidiary of Entertainment One.

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