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Tribal Worldwide adds two

Toronto-based Tribal Worldwide Canada has appointed Duri Alajrami to the newly-created position of vice-president of brand experience. He will work to expand the office's technology, search marketing, user experience and social media practices. Alajrami was most recently the founder and executive director of the Relevance Club. Prior to that, he was vice-president of social media for North America at Blast Radius. He was also president of Colour Social, director of social media at OgilvyOne Worldwide and digital managing director at Mindshare Mena.

Erin Kawalecki has joined the agency as a creative director. She was most recently a freelance copywriter. Prior to that, she was a senior writer at Juniper Park and a copywriter at Taxi and John St. She also worked at Maclaren McCann.

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