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Spark Ontario hires Scratch

Spark Ontario has retained Scratch of Toronto to conduct a branding initiative. According to the agency, its work will seek to boost traffic to the organization's website and attract potential volunteers. The assignment include a digital marketing campaign consisting of online display ads, search engine optimization, website materials and an online contest, supported by social media activities. Spark is a provincial online service that hosts Ontario-based volunteer openings supporting non-profit organizations.

"Give them a reason to click on your content and they will," said Razi Saju, digital director at Scratch. "In order to generate active engagement, the messaging strategy needs to be well thought out. Not only do we need to consider which platforms the messages will be displayed on, but also how they will be implemented."

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