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Tag gains two accounts

Tag of Toronto has recently gained two new accounts. Power tool brand Ryobi, owned by TTI Group, has retained the agency to handle its social media activities. The assignment includes social content planning, community management, customer support and related initiatives intended to raise awareness of the Ryobi brand in Canada.

"With the ever-increasing importance and growth of social media, we are excited about the partnership with Tag on expanding our presence on various social media channels," said Becky Yan, group marketing manager at TTI. "We look forward to exciting ideas to promote our brand and engage Ryobi Canada fans."

Fast food chain Extreme Pita, owned by MTY Group, has hired Tag to conduct a study intended to locate future possible directions for the brand. The assignment includes strategic planning, research and development, and creative.

"Extreme Pita is looking to understand how it can maintain its competitive edge and position itself for future growth," said Erica Gale, director of marketing at Extreme Pita. "As a franchise-focused agency with proven results, we believe Tag is the partner to help us on this journey."

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