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Red Bull Canada signs marketing deal with S-Media

Beverage company Red Bull Canada has signed a representation agreement with S-Media of Toronto. The company will handle product integration initiatives and advertising sales on Red Bull's online properties in Canada, including, the brand's YouTube channel and Red Bull TV. These properties carry  sports, culture, music, nightlife, entrepreneurship and lifestyle content.

"Red Bull is an exceptional global brand that is not only known for its worldwide dominance in the energy drink market but for its meteoric success in developing incredible content for its media house assets," said S-Media managing partner Mark Kristofic. "We are excited and exceptionally proud to have this sales partnership with Red Bull Canada and look forward to supporting their growth and reach in the Canadian marketplace."

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