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Theodorou signs Pert endorsement agreement

Consumer products company Helen of Troy has signed an endorsement agreement with UFC fighter Elias Theodorou to support its Pert shampoo brand. Theodorou will act as the official spokesperson for the product in Canada. His participation will include media relations and social media activities, as well as personal appearances through the year. The endorsement agreement coincides with a recent update to the product's packaging and branding, intended to make Pert more "masculine."

"I am really excited about this partnership with Pert Canada and couldn't be more thrilled to be the official spokesperson for the brand engaging in multi-platform opportunities across Canada over the next five months," said Theodorou.

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