Advertising Standards Canada rebrands
Toronto-based Advertising Standards Canada has undertaken a rebranding initiative. The organization will now use the name Ad Standards. The updated branding also includes a new logo consisting of bars of colour representing increasing industry integrity.
The organization has also begun a new campaign of public service announcements intended to raise awareness of its work as a national advertising self-regulatory body. It consists of television, radio, print, digital and out-of-home executions. The rebranding and campaign were developed by Anderson DDB Health & Lifestyle.
"By helping ensure that Canadian advertising remains truthful, fair, and accurate, Ad Standards has been doing the right thing for the ad industry and consumers for over 60 years," said Kevin Brady, president and CEO of Anderson DDB Health & Lifestyle. "The new PSA campaign highlights this idea and draws attention to the meaningful work being done by Ad Standards."