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Online marijuana products retailer has retained Vancouver-based Flower Media to add 360-degree product photography to its website. According to the company, it is the first company in the cannabis sector to offer this product viewing option. Users of the website can drag or swipe images to rotate the subject left, right, up or down. Users can also pan across and zoom into images.

"This is a whole new way to view cannabis that the consumer market or editorial space has yet to see," said a Naturopuff spokesperson. "This sets a new standard for giving our clients an honest representation of what a strain should look like from all 360 degrees."

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