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Dynamic Mind releases Halloween mobile app

Toronto-based marketing technology company Dynamic Mind has released a new mobile application called Trick or Treaters. The Halloween-themed application is intended to allow parents to track their children as they trick-or-treat. It also allows children to track the candy they receive. Users can also access ratings for candy and haunted houses, score boards and profiles that can personalized to match a costume. The application is available for Android and Apple devices.

"As a parent, I always want to make sure my kids are safe," said Paul Cyr, vice-president of product and implementation at Dynamic Mind. "Of course I want them to be having a lot of fun, but safe first. The opportunity to tap into a cultural tradition and bring it into the digital age was a no-brainer for us. These technologies exist, but we brought them into context with a purpose."

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