Nestle begins Share the Love promotion
Toronto-based candy company Nestlé Canada has begun a holiday-themed promotion called "Share the Love" in support of its Turtles brand. The promotion is based online at <http://www.turtles.ca>. Visitors to the site can buy a specially-branded package of the candy to be gift-wrapped and delivered to a holiday recipient. Part of the proceeds from these sales will be used to donate $100 Visa gift cards to 100 families in need. Each package has had one candy replaced with a message explaining this. The promotion is being supported with social media activities.