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Sherlock Antitheft Marking hires Bleublancrouge

Sherlock Antitheft Marking recently retained Bleublancrouge of Montreal to develop a series of point-of-sale advertisements for its automobile anti-theft products. The creative demonstrates the ways in which the company's marking system deters car thieves.

"The Sherlock sticker on side windows is a safeguard against vehicle theft," said Jonathan Rouxel, executive creative director at the agency. "Our goal was to show that in addition to discouraging thieves, it automatically diverts their attention away. When it comes to your car, sometimes it's better to stay in the shadows."

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