OpenTable hires Media Profile
Online restaurant reservation service OpenTable has retained Media Profile of Toronto as its public relations agency of record in Canada. Media Profile won the account in a competitive agency review. The firm will work to increase awareness of the brand with consumers and restaurants. The assignment also includes national media relations, special events and influencer activities. OpenTable is a subsidiary of Bookings Holdings.
"Media Profile stood out for its creative thinking and understanding of our business," said Lisa Singh, associate director of communications at OpenTable. "Their deep understanding of the local, thriving Canadian restaurant scene made them the right PR agency partner for OpenTable in Canada."