Combe conducts Best Beard Care Ever campaign
Personal care products company Combe has begun an out-of-home campaign promoting a new line of Just For Men beard-care products called Best Beard Care Ever. The effort, developed by MediaCom, makes use of digital displays incorporating facial recognition technology designed to recognize men with beards and gain their attention. The campaign consists of installations in Montreal and Toronto. The Montreal display, operated in association with Astral, is located in the Gare Centrale and is accompanied by a wall mural and a wrap. The Toronto display, operated in association with Branded Cities and Big Digital, is located at Union Station and is supported with additional digital screens and columns. The campaign began earlier this month with promotional workers distributing coupons for the products. This component was conducted by Eat It Up Media.