Intact Insurance signs agreement with Mitch Marner
Intact Insurance has formed a promotional agreement with professional hockey player Mitch Marner. He will participate in a variety of initiatives intended to raise awareness of the brand in Ontario. According to the company, these efforts will complement its existing sponsorship of the Toronto Maple Leafs, the team for which Marner plays. Marner's first appearance for the brand is in three online videos depicting discussions between the athlete and Intact about possible promotions. The campaign was created by Cossette in collaboration with PHD and Edelman.
"Mitch Marner is a household name for more than just hockey fans in Ontario," said Robin Monniere, vice-president of brand development and customer experience at Intact. "At Intact, we believe that insurance is about people, not things. We're looking forward to working with Mitch to help spread that message."