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Charming Media rebrands

Toronto-based public relations agency Charming Media has begun a rebranding initiative intended to reflect its shift in focus to environmentally-friendly and cruelty-free beauty and wellness clients. The new materials include an updated website and social media presence. The agency also conducted a recent relaunch event featuring several of its clients. Charming Media's clients include Earth Luxe, Niu Body, Epic Blend, Sea Berry Therapy and Keep Cool.

"I found I was making more conscientious purchasing decisions in my own life, reading labels, sourcing cruelty-free beauty products and brands that were concertedly more wellness-focused," said agency president Valerie Stachurski. "Making this transition in my own life opened my eyes to the amount of amazing independently owned green beauty and wellness brands that are available to choose from. I want to be a part of sharing their stories with consumers, letting them know they have a choice when it comes to their beauty purchases and their own wellness."

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