Hudson's Bay begins mental health awareness campaign
Department store chain Hudson's Bay has begun a campaign called "The Future is Stigma Free," intended to raise awareness of the issue of mental health. The initiative features a t-shirt developed by Wear Your Label. The shirt will be exclusively sold online at <http://www.thebay.com>. The proceeds will be donated to the Centre for Addiction and Mental Health in Toronto. The effort also includes a social media component by which the company will donate five dollars to the centre for each post to Instagram or Twitter using a campaign hashtag.