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Pattison Outdoor, Campsite form programmatic deal

Pattison Outdoor Advertising of Toronto has formed an agreement with Campsite Global to make its out-of-home inventory available through Campsite's programmatic buying service. The agreement includes Pattison's billboard, poster and street ad inventory, as well as the digital advertising properties operated by its Pattison Onestop division.

"Programmatic buying of out-of-home media is just one of the many rapid changes revolutionizing our industry that will continue to keep our medium timely, relevant and valued by advertisers and media buyers alike," said Randy Otto, president of Pattison Outdoor.

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