Doja begins Pardon campaign
British Columbia-based cannabis firm Doja has begun a campaign called "Pardon" that advocates for clemency for Canadians who have received minor convictions for cannabis possession under the country's previous laws. Developed by Juliet of Toronto, the campaign features a website at <http://www.pardon.life> at which consumers can purchase a line of branded products, including t-shirts, sweaters, bags, candles, pipes and rolling papers. Part of the funds raised will be donated to advocacy organization Cannabis Amnesty. Visitors to the site can also sign a petition encouraging the government to take action. The effort also includes an influencer program developed by Com.motion.
"Everyone is jumping on the cannabis bandwagon as legalization approaches, but very few are acknowledging what happened before that," said Juliet chief creative officer Ryan Spelliscy. "We created Pardon to help right past wrongs. It helps start conversations and raise awareness, potentially getting more people involved in this important effort."