Novartis conducts My Heart Failure Hero campaign
Novartis Pharmaceuticals Canada has begun an awareness campaign called "My Heart Failure Hero" in association with the Canadian Cardiovascular Society, the Canadian Heart Failure Society, and Quebec Heart Failure. The effort features Canadian heart failure patients describing their experiences of the illness and the care they received during treatment. The campaign is timed to coincide with World Heart Day. It includes a series of online video and web-based materials at <http://www.ccs.ca/hf>.