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Knix conducts Faces of Fertility campaign

Toronto-based women's underwear brand Knix has begun a social media campaign called "Faces of Fertility." The start of the campaign on Oct. 15 was timed to coincide with National Pregnancy and Infant Loss Remembrance Day. During the campaign, the company will donate one dollar to Fertility Matters Canada for each social media post using the campaign's hashtag. The effort is intended to raise awareness of the stigmas associated with fertility. The campaign includes a collection of fertility-related content on the brand's website at <>, including personal stories, video interviews and advice. In addition, the site is selling two limited-edition temporary tattoos designed by Inkbox.

"Whatever camp you're in, whether you've had a loss, are struggling to conceive or are certain that you don't want kids, fertility touches every woman," said Joanna Griffiths, CEO of Knix. "We hope that this campaign will help women find insightful content and meaningful connections around the topic of fertility."

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