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BC Children's Hospital resumes snowball campaign

The Vancouver-based BC Children's Hospital Foundation has resumed a fundraising campaign from last year called the "Snowball Fight for Kids." The campaign, developed by Will, includes television, digital, print, out-of-home, direct mail and social media advertising. The television creative depicts a young girl visiting her brother in the hospital over the holiday season. The ads direct consumers to a campaign website at <>. The campaign will run until Jan. 6.

"We wanted to go beyond the simple mechanics of a digital snowball fight this year and tell a deeper more emotive story of how a simple snowball has the power to offer hope, show support, and become a symbol of the magic shared when we all help kids get back to being kids,” said Lisa Lebedovich, creative director at Will.

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