Greenfield Natural Meat begins campaign
Maple Leaf Foods has begun a new campaign for its Greenfield Natural Meat Co. brand. The digital campaign focuses on the lack of antibiotics in the brand’s farm animals. Developed by J. Walter Thompson, the initiative consists of a 90-second online video depicting a farm field filled with oversized pills intended to represent the amount of antibiotics given to Canadian farm animals annually. The effort also includes social media content on YouTube, Facebook and Instagram. The campaign will run until the end of the second quarter of the year.