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Tim Hortons debuts new loyalty program

Tim Hortons has introduced a new loyalty program called Tims Rewards. The program will offer participants a free hot beverage or baked good for each seven purchases at a Tim Hortons restaurant. Consumers can track their visits through a reusable loyalty card or via a mobile application or digital wallet.

“Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us to say thank you,” said Alex Macedo, president of Tim Hortons. “We heard from our guests that a new rewards program had to be easy to use and redeem. That’s why we offer both a reusable card and a digital friendly app.”

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