Air Canada breaks business class campaign
Air Canada of Montreal has begun a new advertising campaign promoting its North America Business Class service. The campaign will run until June 2, including a three week television component to coincide with the start of the NHL playoffs. It includes one 60-second and two 15-second commercials, accompanied by out-of-home executions in airports and arenas, as well as digital, print and social media advertising. The creative uses the tagline, “We’re in the business of you.” The campaign was developed by FCB Montreal.
“Air Canada’s North America Business Class offers customers unmatched services and amenities that deliver on and even anticipate their expectations,” said Andrew Shibata, managing brand director at Air Canada. “This campaign will reinforce how our employees strive to earn our customers’ loyalty each day by providing a superior travel experience through customer service excellence, while also highlighting the very real benefits to their businesses of choosing Air Canada Business Class.”